Responsible for Spitfire Communications’ sales management and direction, Simon brings more than 25 years’ experience in marketing and communications. He comes from a background in trade publishing and exhibition and conference management, with a strong emphasis on sales and marketing in logistics, transport, building and construction.
Simon was a founding partner and sales director in the Intermedia Group, which published eight magazines including the bi-monthly Materials Handling and Distribution, as well as selling advertising for The Earthmover & Civil Contractor magazine. In 1994 he launched an annual exhibition, which occupied three halls of Sydney’s Darling Harbour, and an accompanying industry conference attracting 1000 delegates. The event was subsequently sold to an exhibition management company.
In 2002 he established his own company, Gould & Associates, offering marketing and communications services to a number of industry-leading companies. At the same time, he joined forces with Mark Cherrington to offer a full suite of services to companies across the construction, mining, logistics, manufacturing and exhibition management sectors.
In late 2005 Simon and Mark formed Spitfire Communications, merging their joint client operations into a single marketing entity.
Communication Services Director
For nearly two decades, Mark Cherrington was editor of The Earthmover & Civil Contractor magazine, the leading publication servicing the civil construction sector in Australia. He has widespread experience in writing about the industry, and maintains an in-depth understanding of the issues facing this vital sector.
Since 2000 he has built a highly successful business, Construction Communications, providing marketing and communications services to a number of successful suppliers in the construction and related industries.
In the course of this work, he has developed close relationships with editors of major industry publications, who appreciate the value of tightly written, concise editorial that is relevant and interesting to their target readerships.
In 2002 Mark began working with Simon Gould, offering a full suite of services to companies across the construction, mining, logistics, manufacturing and exhibition management sectors. In late 2005 Simon and Mark formed Spitfire Communications, merging their joint client operations into a single marketing entity.
We deeply regret to announce that in November 2011, John passed away after a two-year battle with cancer. He was a key contributor to Spitfire Communications, and a good friend to us and our clients. He is sadly missed.